Elbi co-founder, Natalia was honoured to grace Vogue India’s 10th Anniversary cover with fellow supermodel and superstars Priyanka Chopra and Padma Lakshmi as well as being awarded at the Vogue Women Of The Year Awards.
The founder of Elbi is visiting Mumbai not only for the awards, but also to raise awareness about something people aren’t talking about.
Natalia is on a mission to start talking about periods. The topic of menstruation is still very taboo, and this is far worse in the developing world. Girls miss school, women miss work, and many lack access to any form of sanitary napkins, let alone a safe, discreet place to use them. In India alone, 88% of menstruating women use alternatives such as old fabric, rags, sand, ash, wood shavings, newspapers, dried leaves, hay and plastic. 23% of adolescent girls drop out of school every year once they start menstruating.
"Let's Talk About It. Period," launches on the 11th December and aims to connect people and brands around the world to deliver sustainable and positive change. We are beginning in India, partnering with global organisations and harnessing Natalia Vodianova’s network to address the stigma and taboo around periods that is affecting the lives of women in India. Ultimately we will raise funds to support relevant charity programmes in India that address period poverty.
Whilst in India, Natalia visited Elbi charity partner Educate Girls and shared the news of Elbi’s latest women’s health campaign.
Natalia at Educate Girls