Elbi and Locals.org join forces: micro-philanthropy and real life experiences united to make impact.

It’s called Locals.org and it promises to be real fun. And it certainly will be since it is a platform creating real life experiences, giving back to mobile phones just the role of putting people in touch with the sake of meeting in person and enjoying some good stuff offline. Good is the right word because no real life experience ends in itself without having an impact on a local cause through a charitable bid.

This innovative piece of tech, launched in UK but hitting the rest of the globe soon, promotes social discovery and micro-philanthropy. Two ideas that come from two different tech companies who merged to double the impact of their missions.

To make the most of it, Locals has in fact joined forces with Elbi, the app that revolutionised the perception of charitable from being a heavy commitment to become the ultimate way to be cool.

Co-founded by Natalia Vodianova, supermodel, philanthropist, entrepreneur, and impact investor and Timon Afinsky, entrepreneur and impact investor, Elbi renewed the meaning of doing good to the youngest ones, introducing a  rewarding model that looped the fashion and luxury industry in a new form of social responsibility. Named by Apple ‘App of the day’ in over 80 countries, elected one of the most innovative ways of giving back and favourite editorial stories of 2018, Elbi has been periodically featured by Apple at a global level.

Elbi is bringing to Locals all the expertise seasoned in the charity field, strategising micro-donations strategies, selecting causes that need visibility and also empowering them through PR and media. On the other end, Locals is building a community of young and dynamic people through a seamless and smooth user experience.

Locals is co-founded by Natalia Vodianova, Timon Afinsky and by Sergey Gonchar and Eugene Nevgen, who are also the creators of the filter app MSQRD and also of LOONA, a mental health app that helps people to get in the right mood to sleep.


Posted - Feb 3, 2021